• Never has to worry about selling too cheap.
• Offers the Seller another option.
• Creates competition among buyers; auction price can exceed the price of a negotiated sale because an auction generates excitement and heightens buyer interest.
• Exposes the property to a large number of pre-qualified prospects.
• Requires that potential buyers pre-qualify for loans.
• Accelerates sales – the property can sometimes be sold within three (3) weeks of listing.
• Property is sold AS IS, WHERE IS, and HOW IS and without contingencies.
• Eliminates high Seller carrying costs such as interest, taxes, and maintenance.
• Auction brings interested buyers to a point of decision—they must act now or lose an opportunity to purchase.
• Auction is a true market forum – the highest buyer pays the lowest price a seller will accept.
• A Seller knows exactly when the property will sell.
• A Seller sets the terms and conditions of the sale, maintains control of the property throughout the auction (depending upon auction type) and actively participates in the sale process.
• Auction reduces the time the property is on the market.
• Auction eliminates numerous and unscheduled showings.
• Auction takes the seller out of the negotiation process.
• Auction is an aggressive, advanced marketing program that increases potential interest in and awareness of a property.
• Seller is able to obtain liquidity sooner.
• Seller is able to move on to other investments and free up capital.

BUYER BENEFITS

• Purchase property at fair market value.
• Never has to worry about paying too much.
• Eliminate sometimes long negotiation periods.
• Reduced time in purchase of property.
• Gain confidence as they compete.
• Do not have to worry about contingencies because purchasing and closing dates are known.
• Feel better about a purchase- just knowing there is a contending bid just one increment under purchase price.
• Buyers know property owners are motivated to sell.
• Buyers know property owners sell at lowest price possible.
• Buyers can receive favorable financing.
• Buyers set their own purchase price.

BROKER / AGENT BENEFITS

• Seller pays all marketing costs.
• Provides a lit of ready and qualified buyers.
• Increases profits.
• Offer clients and customers new selling and purchasing options.
• Increased market share and revenues – able to offer new products and services other broker/agents are not providing.
• Exposes the property to many potential purchasers.
• Auctions appeal to people—it brings them in to look at all the listings you hold, not just the RapidLink™ REGISTRATION.
• Broker/Agent/Auctioneer knows exactly what day property will sell, when it will close, and day of pay.
• An opportunity to learn new business techniques and skills.

EVERYONE WINS WHEN PROPERTY IS SOLD BY THE REAL ESTATE AUCTION MARKETING PROCESS!